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2025 D2 NEWS

ITB China 2025: Business, discovery and learning ahead

May 27, 2025 Read: < 1 min.
By Lydia Li, Director of ITB China Good morning and welcome to Day 2 of ITB China 2025! After a high-energy first day, it’s safe to say this year’s show is off to a great start. ITB China 2025's Official Partner Destination Malaysia set the tone for the show, its focus on cultural heritage and…
2025 D2 NEWS

 ITB China 2025 opens at a record scale

May 27, 2025 Read: 2 min.
The 2025 edition of ITB China officially kicked off yesterday at the Shanghai World Expo Exhibition & Convention Center, setting the stage for three days of robust networking and industry dialogue. The Honourable Dato Sri Tiong King Sing, Malaysia’s Minister of Tourism, Arts & Culture; David Ruetz, Senior Vice President, Messe Berlin GmbH; David Axiotis,…
2025 D2 TRADE TALK

Corporate expansion abroad brings new opportunities for MICE

May 27, 2025 Read: 3 min.
According to Li Zhang, President of UCC, despite uncertainties in the global economic environment, corporate demand for MICE services remains strong This is particularly true in the post-pandemic era, as companies are placing greater emphasis on enhancing team cohesion and brand influence through MICE events. UCC serves a wide range of industries, including technology, finance,…
2025 D2 EXCLUSIVE INTERVIEW

“AI is revolutionising the very core of the travel industry”

May 27, 2025 Read: 3 min.
As AI reshapes the travel landscape, Alibaba Fliggy CEO Mr Zhuoran Zhuang shares how the platform is harnessing innovation to improve the traveller experience and support merchants ITB China News spoke with the CEO in an exclusive interview about Fliggy's role in an AI-driven travel economy and the main trends driving the transition. How are…
2025 D2 SPECIAL FEATURE TRANSPORT

LATAM Airlines brings South America closer at ITB China

May 27, 2025 Read: < 1 min.
From South America to the United States and Europe, LATAM Airlines is showcasing its extensive network and services at the show this year. This multinational carrier based in South America delivers wide-ranging coverage, convenience, and comfort for travellers looking to explore the continent. In the United States, LATAM offers direct flights from key cities like…
2025 D2 MIDDLE EAST REGIONAL SPOTLIGHT

Diriyah: A historic gateway to Saudi Arabia

May 27, 2025 Read: < 1 min.
As Saudi Arabia makes a name for itself in global tourism, Chinese visitors are arriving in record numbers — over 140,000 in 2024 alone. Exhibiting at ITB China 2025, Diriyah is a starting point for many of these journeys — a living heritage site referred to as the City of Earth and the birthplace of…
2025 D2 MIDDLE EAST REGIONAL SPOTLIGHT

Abu Dhabi welcomes Chinese tourists with culture and iconic attractions

May 27, 2025 Read: 2 min.
Visa-free entry, a new Disney park and immersive cultural experiences position Abu Dhabi as a growing destination for Chinese visitors. Abu Dhabi is stepping up efforts to attract Chinese tourists, combining world-class infrastructure, culture, and targeted marketing to cement its place as a leading global destination. China is a key market, with 1.4 million overnight…