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TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
Scroll to read the Day 2 edition 📰
2025 AFRICA DAY 2 REGIONAL SPOTLIGHT

South African Tourism & SMEs workshop

Mar 4, 2025 Read: < 1 min.
South African Tourism, the national tourism authority, together with 15 SMEs are showcasing their offerings at ITB Berlin. A dedicated workshop tailored specifically for South African SMEs will provide key partners, including tour operators and travel agencies, with extensive networking opportunities. South African partners will be on hand for business exchanges with industry stakeholders to…
2025 AFRICA DAY 2 REGIONAL SPOTLIGHT

“Our strength is the diversity of the destination”

Mar 4, 2025 Read: < 1 min.
ITB Berlin News spoke with Kenya Cabinet Secretary in the Ministry of Tourism and Wildlife, Hon. Rebecca Miano, who discussed Kenya's tourism growth and highlighted the main topics Kenya is presenting at the show this year. How did tourism to Kenya perform in 2024? Kenya’s tourism sector experienced record-breaking growth in 2024 with 2.4 million international…
2025 AFRICA DAY 2 REGIONAL SPOTLIGHT

East Africa in the spotlight at ITB Berlin 2025 as a single tourism destination

Mar 4, 2025 Read: < 1 min.
For the first time, the East African Community is showcasing the region as a single tourism destination at ITB Berlin 2025 under the brand "Visit East Africa—Feel the Vibe". ITB Berlin has been chosen for its official launch, helping to foster partnerships that are "Beyond Travel" and committed to a sustainable tourism experience. The event…
2025 DAY 2 WHERE TO GO

Where to go in Berlin

Mar 4, 2025 Read: 2 min.
From Odesa to Berlin, European painting from the 16th to the 19th century Many of Berlin's cultural highlights this spring celebrate the world just as ITB Berlin does. At the Gemäldegalerie gallery at the Kulturforum near Potsdamer Platz 60 paintings from the Ukrainian Odessa Museum of Western and Eastern Art are on display. This exceptional…

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