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Latvia’s unique educational experiences in the spotlight at ITB Berlin 2025
For travellers seeking unique and educational experiences, Latvia presents a wealth of options. From encounters with exotic animals to exploring the mysteries of space, Latvia has something to offer for every interest.…
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The rugged beauty of Latvia’s nature trails on display at ITB Berlin 2025
Featured in the prestigious Lonely Planet Best in Travel 2024 guide, Latvia’s long-distance hiking paths, part of the Baltic Trails, lead travellers across rugged seascapes and verdant forests, offering a singular opportunity…
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ITB Berlin: A hub for sustainable and responsible tourism
This year, ITB Berlin 2025 is focusing more than ever on sustainable tourism and social responsibility in response to travellers’ increasingly heightened sensitivity to these topics. Visitors to the show can listen,…
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Albania’s expanded network connectivity a draw for tourists
Albania’s leading telecommunications provider, One Albania, adds another feature to the destination’s appeal: expanded network coverage for seamless communication throughout the country One Albania is a key partner in the development of…
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Austria: Innovation along with culinary and cultural delights at ITB Berlin 2025
Austria is highlighting its rich culinary tradition together with culture and digital innovations during ITB Berlin 2025. Chefs, start-ups and cultural destinations promise an unforgettable experience. Austria is back at ITB Berlin…
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A busy summer for MSC Cruises
In April, MSC Cruises is launching its newest flagship vessel, MSC World America while offering new itineraries and exciting destinations. MSC Cruises remains a market leader in Europe, South America, the Middle…
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Cruise lines on course for continued growth at ITB Berlin
The cruise market is set for strong growth in the years ahead, and the presence of the segment at ITB Berlin this year reflects this upward trend. Cruises are gaining in popularity…
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UNITED WATERWAYS: Tailor-made cruise products at ITB Berlin 2025
As a leading white-label passenger ship management group, UNITED WATERWAYS offers expertise to guide customers through the process of entering the cruise market with custom-branded vessels. UNITED WATERSAYS business services expand the…
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Rotana: Strategic expansion and a strong service culture
ITB Berlin News sat down with Eddy Tannous, Chief Operating Officer of Rotana, to talk about the brand’s keys to success and strategic growth Rotana manages a portfolio of over 100 hotels…
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ITB Berlin Home of Luxury reflects the significance of the luxury travel market
The luxury travel market, a powerhouse valued at €850 billion in 2023, is continuing to expand. According to the market research and consulting firm Allied Market Research (AMR), the luxury market is…
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Mauritius offers travellers quality leisure time and authentic luxury experiences
The Mauritius Tourism Promotion Authority is at ITB Berlin 2025 together with 39 Mauritian partners including airlines, hotels, destination management companies, among others. ITB Berlin News spoke with Claire Le Lay, Chairperson…
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Atmosphere Core marks its entry into Europe with latest heritage hotel
At ITB Berlin 2025, Atmosphere Core confirmed the launch of its newest heritage property in Italy in 2026, making the brand’s expansion into Europe. Hospitality company Atmosphere Core is making its first…
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Villa Haven: A sanctuary in the Maldives
Villa Haven by Villa Resorts is nestled in the heart of the Maldives and setting a new standard for luxury stays Guests are invited to celebrate nature, embracing an experience that intertwines…
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Elevating luxury in Sri Lanka with Signature Selection
ITB Berlin News spoke with Johan Aschan, Area Vice President, Sri Lanka Resorts & General Manager, Cinnamon Bentota Beach – Signature Selection, about the strategic new positioning and luxury offers of the…
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Ensana expands its leading health spa portfolio across Europe
Ensana is one of Europe’s leading health spa hotel brands, setting the standard for transformative health and wellness experiences across its nine destinations. Ensana has developed a unique integrative health concept, combining…
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HeyTrip makes ITB Berlin debut
HeyTrip is at ITB Berlin for the very first time this year, and exited to be here. Established in 2007 and headquartered in Guangzhou, HeyTrip is a digital technology-driven internet travel company…
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Keeping up with the ever-evolving travel tech sector at ITB Berlin
Tourism is increasingly being impacted by digital technology as automation and IA reshape all aspects of the industry. At ITB Berlin 2025, visitors can discover the full spectrum of technological solutions in…
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CodeGen introduces new AI-driven solutions at ITB Berlin 2025
CodeGen, a leading travel technology provider, is showcasing the new AI-driven upgrades to its flagship platform, TravelBox, at this year’s ITB Berlin. TravelBox AI aims to streamline the travel booking process for…
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Exely’s Rate Match: Ensuring price consistency for more direct hotel bookings
At ITB Berlin this year, Exely is presenting the outstanding results of Rate Match, a recently released feature that keeps hotel website rates aligned with OTA offers. Currently, Rate Match generates 48%…
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Babylon: Pioneering the future of B2B travel technology
In today’s evolving travel landscape, Babylon Booking and Babylon Holiday empower travel agencies, OTAs, and tour operators with cutting-edge technology and exclusive partnerships At ITB Berlin 2025, Babylon is presenting its innovative…
