Dailynews
“Bahrain. An Island, Limitless.” – A destination of culture, luxury, and adventure
“Bahrain. An Island, Limitless.” is the new slogan the destination is highlighting at the show this year, shining the spotlight on its wide range of tourism experiences. A hidden gem in the…
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The Middle East and Africa: Incredible tourist arrival recovery in 2024
UN Tourism data shows that in 2024, the Middle East and Africa had fully recovered from the pandemic years. Total international tourist arrivals reached 95 million for the Middle East, making it…
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Growth in space for the Middle East at ITB Berlin 2025
Countries from the Arabic peninsula and the Middle-East are setting an impressive tone at the show this year with major presentations, emphasising their growing importance as tourism destinations on the world stage.…
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A summer cool down in Oman
From verdant landscapes and shady river gorges to snorkelling, golfing and kitesurfing, Oman offers summer travellers a variety of refreshing activities ITB Berlin 2025 attendees who may have thought Oman was too…
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Saudi Arabia cruise world takes off with Aroya Cruises and Jabal AlSabaya Island
Saudi Arabia has the goal of becoming a new destination for cruises. At ITB Berlin 2025, Aroya Cruises and Jabal AlSabaya Island are leading the Kingdom’s achievements in the cruise sector. Aroya…
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Diriyah at ITB Berlin 2025: Where heritage meets modern luxury
Diriyah, the birthplace of the Kingdom of Saudi Arabia and the original home of the Al Saud royal family, is a unique destination that combines cultural and historical experiences with the modern…
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Saudi Arabia ramps up its calendar of sports events
ITB Berlin News caught up with the Saudi Tourism Authority’s CEO Fahd Hamidaddin to find out how Saudi is developing its sports tourism sector with an increasing number of international events Key…
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Saudi at ITB Berlin 2025: A journey like no other
Saudi is once again surprising visitors at ITB Berlin by offering its blend of tradition, heritage and hospitality At the show this year, visitors can immerse themselves in one of the world’s…
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Saudi Tourism showcases its rich offer of destinations to ITB Berlin visitors
With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities. With a packed activity…
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Jordan’s historic sites take travellers back in time
Jordan is highlighting its millennial heritage at ITB Berlin 2024, giving visitors to the show a sneak peak of the extraordinary history the destination has to offer. Many sites remain incredibly well…
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The Middle East’s tourism gems shine at ITB Berlin 2024
Destinations from the Middle East are making a significant impact at ITB Berlin 2024, further expanding on their strong representation from previous years. This year, they are showcasing rich cultural experiences and…
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Bahrain: A string of musical events in 2024
Whether you are a fan of jazz, hard rock or traditional singers such as Mohammed Abdu and Khalid Al Shaikh, Bahrain has musical events for every taste coming up this year. At…
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Exceptional growth in the Middle East
The Middle East was one of the best performing regions in world tourism in 2023, according to UN Tourism’s annual barometer. With 87.1 million international tourists, numbers were up by 22% over…
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Tailored adventures await with Abu Dhabi’s “Find Your Pace” campaign
ADVERTORIAL Experience Abu Dhabi recently unveiled its new global campaign, “Find Your Pace”, which aims to inspire curiosity for every type of traveller, presenting the destination’s hidden gems and popular attractions through a new lens.…
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Al-Balad: Reviving the heart of a historic trade and pilgrimage hub
The Jeddah Historic District programme is promoting the historical centre of Jeddah or Al-Balad, a UNESCO World Heritage Site since 2014, at ITB Berlin this year. Jeddah was, for centuries, one of…
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Saudi Tourism: Steering towards Vision 2030
ITB Berlin News spoke with Saudi Tourism Authority CEO Fahd Hamidaddin in an exclusive interview about Saudi’s skyrocketing arrival figures last year and the bright future that awaits the destination in the…
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“We will play a huge role in opening Saudi up to the world”
Vincent Coste, Chief Commercial Officer for Riyadh Air, believes in the power of technology and the benefit of launching a new airline with a completely clean slate ADVERTORIAL Riyadh Air is a…
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Saudi invites visitors to discover the delightfully unexpected at ITB Berlin 2024
Saudi’s dynamic tourism offering is dispelling misconceptions and treating visitors to a range of diverse destinations, activities, and experiences ADVERTORIAL Saudi is so much more than “just a desert”. Thanks to its…
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Saudi Tourism: A Vibrant Showcase at ITB Berlin
Returning to ITB Berlin for its second year, Saudi is bringing its signature dynamicism to the Visit Saudi stand. This year’s stand brings more Saudi exhibitors than ever before to ITB, and…
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Uganda’s award-winning new campaign
“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure,…
