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Macao returns to ITB Berlin, fostering meaningful connections with the European travel sector
With China’s more flexible visa policies, visiting Macao has become easier for European travellers Macao celebrated its return to ITB Berlin after a five-year absence with a special Trade & Media Reception…
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The ITB network heads west with ITB Americas
The launch of a new show in Mexico, ITB Americas, makes the world’s biggest travel event brand even more universal. Mexico and more precisely the city of Guadalajara will be the host…
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Sun, sound, and spectacle: A year of events awaits travellers in Albania
Albania highlighted the diversity of its tourism offer at ITB Berlin 2025 as the Official Host Country Following the show, the destination has a host of cultural and sports events in store…
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Music, heritage, culture, and twinkling stars add to South Africa’s appeal
South Africa’s popularity for international travellers is on the rise. ITB Berlin News asked Nombulelo Guliwe, CEO of South African Tourism, to explain why the country has more appeal than ever for…
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Beyond the icons: Italy’s strategy for year-round, countrywide tourism
ITB Berlin News caught up with ENIT President Alessandra Priante on the last day of the show this year. She outlined Italy’s aim to diversify tourism throughout the country, as well as…
Dailynews
ITB Chinese Night builds momentum for ITB China 2025
The ITB Chinese Night event held on 5 March during ITB Berlin brought together some 300 senior representatives from the Chinese and global tourism industry, including buyers and partners, at Metropol Berlin.…
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ITB Berlin: A platform for tourism and peace
This year, the Tourism Ministers from 23 countries gathered at the ITB Ministers Summit organised by UN Tourism under the heading “Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future”. In its…
Dailynews
ITB China: A bridge between China’s tourism sector and the world
In an exclusive interview, Lydia Li, Deputy General Manager of Messe Berlin China, outlined the crucial role of ITB China in connecting China with global destinations The show’s priorities for the 2025…
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“Petra is the gateway to Jordan, but we have lots of other treasures”
ITB Berlin News sat down with Ahmad Al-Hmoud, Marketing Director of the Jordan Tourism Board to discuss Jordan’s presence at this year’s show. What did Jordan focus on this year at ITB…
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Sabah keen to grow its European source markets at ITB Berlin
Sabah Tourism Board set its sights on boosting its share of European visitors to the State during the ITB Berlin 2025. Present at ITB Berlin, Julinus Jeffery Jimit, CEO of Sabah Tourism…
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G20 2025, “an historic moment for South Africa”
Hosting the 2025 G20 in South Africa will provide additional momentum to the country’s tourism sector says South Africa’s Minister of Tourism Patricia de Lille. South Africa is one of the world’s…
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The wild Vjosa River embodies Albania’s untamed beauty
Albania is strengthening its positioning as an adventure and nature destination The country is a paradise for nature lovers, especially along the iconic Vjosa River with its pristine waters. Bikers and hikers…
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ITB Americas: A new hemisphere for the ITB family
Following the announcement of ITB’s expansion with the launch of ITB Americas yesterday, ITB Berlin News spoke with David Ruetz, Senior Vice Presidt, Messe Berlin, about the strategy behind this new show…
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Authentic experiences and warm hospitality in Oman
Heritage inns and local food take travellers on an unforgettable journey into the real heart of Oman Oman is known for its diverse landscapes and warm hospitality, steeped in tradition and 5000-year-old…
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Yucatán sets its sights on the European market at ITB Berlin 2025
ITB Berlin News spoke with Mr Dario Flota, Minister of Tourism of the State of Yucatán, Mexico to find out why travellers are so drawn to the rich Mayan heritage and history…
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From ancient civilisations to birdwatching adventures: Central America’s allure at ITB Berlin 2025
ITB Berlin News spoke with Boris Iraheta, General Secretary of the Central America Tourism Agency (CATA), about promoting the Maya World, the pivotal role of indigenous communities, and how Central America is…
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Trip.com Group drives the digital travel revolution with AI-powered experiences
As Trip.com Group reveals in its latest report “Technology Game Changers: Future Trends in Travel and Tourism” carried out with the World Travel & Tourism Council (WTTC), the travel industry is undergoing…
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Costa Rica provides travellers with unforgettable experiences
In an exclusive interview with ITB Berlin News, Costa Rica’s Minister of Tourism, William Rodríguez López, outlines the destination’s emphasis on experiences Beyond its spectacular natural sites, Costa Rica wants to attract…
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A day of innovation, luxury, and big announcements
Good morning everyone! After an incredible first day, ITB Berlin is now in full swing. Walking through the halls yesterday, I could feel the energy, the excitement, and the sense of purpose…
Dailynews
Macao tourism offer unveiled at ITB Berlin 2025
ITB Trade visitors and the media can gain insights into Macao’s unique offering at the Macao Trade & Media Reception, hosted by the Macao Government Tourism Office, today from 3:30 – 4:30…
