A WORLD FOR
ALL SEASONS

CELEBRATING YEAR-ROUND, SUSTAINABLE TRAVEL ACROSS THE GLOBE.
Scroll to read the Day 1 edition 📰
Dailynews
2025DAY 1NEWS

Click A Tree: Sustainable development in Ghana

February 28, 2025 Reading : 2 min.
For the past two years ITB Berlin News has been partnering with Click A Tree, advancing towards a carbon neutral future by supporting sustainability projects such as the Oti reforestation initiative in…
Dailynews
2025DAY 1EUROPEREGIONAL SPOTLIGHT

EU Smart Tourism at ITB Berlin 2025: Torino and Benidorm in Focus

February 28, 2025 Reading : 2 min.
With ITB Berlin just around the corner, Torino and Benidorm, winners of the European Capital and Green Pioneer of Smart Tourism competitions, are set to present their smart and sustainable tourism approaches. …
Dailynews
2025DAY 1NEWS

ITB Berlin: Cultures, connections, and new opportunities

February 28, 2025 Reading : 2 min.
Good morning everyone and welcome to the first day of ITB Berlin 2025! It’s always a pleasure see so many familiar faces back again this year, and exciting to meet first-time exhibitors…
Dailynews
2025DAY 1NEWS

Tourism Malaysia presents its “Visit Malaysia Year 2026” campaign at ITB Berlin 2025

February 28, 2025 Reading : 3 min.
With the “Visit Malaysia Year 2026” (VM2026), Malaysia is establishing itself as a premier destination on the global tourism stage by focusing on high-quality and sustainable tourism Malaysia offers a singular blend…
Dailynews
2025DAY 1NEWS

Jamaica presents expanded hotel capacity and enhanced connectivity at ITB Berlin 2025

February 28, 2025 Reading : < 1 min.
Marked by its green mountain sides, crystal-clear rivers, white beaches, and a turquoise-coloured sea, Jamaica is an ideal destination for travellers looking to recharge their batteries and unwind. After a successful tourism…
Dailynews
2025DAY 1NEWS

The Congo: Where nature and culture thrive in ecotourism

February 28, 2025 Reading : < 1 min.
A popular destination for ecotourism enthusiasts, the Republic of Congo, with its vast equatorial forests and preserved ecosystems, is presenting its dedication to sustainable tourism at ITB Berlin 2025. With over 65%…
Dailynews
2025DAY 1NEWS

Dhofar’s rich culture and untamed landscapes in the spotlight at ITB Berlin 2025

February 28, 2025 Reading : 2 min.
With its historic wonders and breathtaking natural beauty, the lesser-known Dhofar region is one of the Oman’s secret treasures For travellers looking to go beyond the beaten path, Dhofar, in the south…
Dailynews
2025DAY 1NEWS

South Africa – A premier long-haul destination at ITB Berlin 2025

February 28, 2025 Reading : 3 min.
South Africa continues to enchant travellers worldwide as one of the most sought-after long-haul destinations With its breathtaking wildlife, dynamic cities, rich cultural heritage, world-class gastronomy, renowned wines, and, most importantly, its…
Dailynews
2025DAY 1NEWS

Trip.com Group and WTTC unveil Technology Game Changers joint report

February 28, 2025 Reading : 3 min.
At an ITB Berlin press conference tomorrow, Trip.com Group and the World Travel & Tourism Council (WTTC) will reveal the findings aimed at providing a strategic understanding of the technologies and digital…
Dailynews
2025DAY 1NEWS

Experience Abu Dhabi puts an “Easter Surprise” in its new campaign

February 28, 2025 Reading : < 1 min.
Ahead of the summer, Experience Abu Dhabi is set to captivate families with its Easter & Spring 2025 campaigns, inviting key markets to uncover a wonderful holiday experience in the UAE capital.…
Dailynews
2025DAY 1NEWS

Shiji returns to ITB Berlin with new partnerships and innovations

February 28, 2025 Reading : < 1 min.
A recent highlight for Shiji is its partnership with Sunborn London, a luxury yacht hotel located at the Royal Victoria Dock in London. The collaboration sees Sunborn London implementing Shiji Enterprise Platform…
Dailynews
2025DAY 1NEWS

From craftsmanship to cuisine: Peru brings authentic experiences to ITB Berlin

February 28, 2025 Reading : < 1 min.
María del Sol Velásquez García, Tourism Promotion Director at the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), explains the special Peruvian attractions in store for ITB Berlin attendees…
Dailynews
2025DAY 1NEWS

Kenya: An adventure tourism playground

February 28, 2025 Reading : 2 min.
At ITB Berlin this year, Kenya is highlighting its thrilling adventure tourism. From soaring over the Maasai Mara in a hot air balloon to cycling through wildlife-filled parks, conquering mountains and desert…
Dailynews
2025DAY 1NEWS

ITB Berlin 2025 opens with a bright vision for the future of travel

February 28, 2025 Reading : 3 min.
The ITB Berlin 2025 opening press conference on 3 March 2025 set the stage for what promises to be another dynamic edition of the leading travel trade show With fully booked halls…
Dailynews
2025DAY 1NEWS

Jordan: A land of legendary trails

February 28, 2025 Reading : 2 min.
Visitors to ITB Berlin can discover Jordan’s famous hiking trails and adventure tourism at the show this year The Jordan Trail: A journey through time and nature Stretching over 675 kilometres from…
Dailynews
2025CONVENTIONDAY 1

“Through video we are able to better visualise destinations”

February 28, 2025 Reading : 2 min.
ITB Berlin News caught up with Roya Zeitoune, Head of YouTube Culture & Trends EMEA at Google, before her talk tomorrow covering video and marketing trends in travel. How is YouTube shaping…
Dailynews
2025CONVENTIONDAY 1

“I couldn’t ask for better networking opportunities”

February 28, 2025 Reading : 2 min.
ITB Berlin News spoke with Christoph Debus, CEO at DERTOUR Group, ahead of his live interview today with Dr Markus Heller, Managing Partner at Dr. Fried & Partner GmbH, where he will…
Dailynews
2025DAY 1TRADE TALK

“ITB Berlin is the perfect platform to connect with key players in the tourism industry.”

February 28, 2025 Reading : 2 min.
ITB Berlin News spoke with Tim Jodts, Chief Supply Officer at travelWorld, about his career path within the industry and what he is looking for at the show this year Mr Jodts…
Dailynews
2025DAY 1TRADE TALK

“When travellers experience destinations, they also experience the food culture”

February 28, 2025 Reading : 2 min.
At this year’s ITB Berlin, the topics of health and transformative hospitality are gaining momentum for destinations and hotel brands, and will be discussed in several sessions at the ITB Berlin Convention…
Dailynews
2025DAY 1EXCLUSIVE INTERVIEW

Albania presents “high-quality, diverse, and authentic experiences” at ITB Berlin 2025

February 28, 2025 Reading : 4 min.
ITB Berlin News sat down with Tourism and Environment Minister Mirela Kumbaro to discuss Albania’s presence at this year’s show and the destination’s year-round, sustainable model This year’s Official Host Country, Albania…