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ITB Americas: A new hemisphere for the ITB family
Following the announcement of ITB’s expansion with the launch of ITB Americas yesterday, ITB Berlin News spoke with David Ruetz, Senior Vice Presidt, Messe Berlin, about the strategy behind this new show…
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Authentic experiences and warm hospitality in Oman
Heritage inns and local food take travellers on an unforgettable journey into the real heart of Oman Oman is known for its diverse landscapes and warm hospitality, steeped in tradition and 5000-year-old…
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Travel remains a top priority for Germans
According to Norbert Fiebig, President of the German Travel Association (DRV), who shared current trends in the German travel market at the ITB Berlin opening press conference, travelling remains in high demand.…
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“We’re always looking for interesting new destinations”
ITB Berlin offers buyers a chance to stay abreast of travel trends and find new offerings for their clients ITB Berlin News caught up with Mariia Pliakova of Ukranian tour operator, ITravel,…
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Trip.com, embracing AI and driving loyalty through better user experiences
In an exclusive interview with ITB Berlin News, Trip.com’s Chief Operating Officer, Schubert Lou, outlines how AI is transforming the way travellers book and manage their trips Trip.com’s AI-powered travel assistant, TripGenie,…
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“We have solutions for every aspect of payments”
In an exclusive interview, Robert Del Greco, Senior Account Executive – Global Strategic Travel Partnerships, and Maria Mehtani, Vertical Lead US Enterprise Sales – Travel, Hospitality, Media & Entertainment, shared insights into…
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Asia-Pacific records highest tourist arrivals progression in 2024
With a 33% jump in total international arrivals, Asia-Pacific became the world’s fastest growing tourism market last year. In 2025, Asia-Pacific tourism should finally put behind its pandemic years. Last year, over…
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Asia shows a strong presence across three halls at ITB Berlin
Asia has traditionally been hosted in Halls 26 and 5.2 at ITB Berlin and this is continuing in 2025. Large Asian nations, including China, Japan, Korea, Indonesia, Malaysia, the Philippines, Thailand, Vietnam…
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Sarawak, a food, nature and culture odyssey in Borneo
Sarawak, one of the two Malaysian federal states on Borneo Island is heaven for food lovers thanks to its blend of cultures shaped by the presence of 34 ethnic groups. From forest…
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“Visit Malaysia Year 2026”: A global invitation for unforgettable experiences
Datuk Manoharan Periasamy, Director General of Tourism Malaysia, spoke with ITB Berlin News about the “Visit Malaysia Year 2026” (VM2026) campaign and how travellers are being inspired to experience longer and more…
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“Amazing Thailand Grand Tourism and Sports Year 2025” launched in Europe at ITB Berlin
Thailand remains a top destination in Asia with over 35 million international arrivals in 2024 and US$53 billion in revenue. It is further capitalising on its tourism success with its “Amazing Thailand…
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MATTA showcases Malaysia’s varied tourism offer at ITB Berlin 2025
The Malaysian Association of Tour and Travel Agents (MATTA) is partnering with other Malaysian tourism institutions at ITB Berlin 2025. Vice President Inbound & Domestic, Ganneesh Ramaa, explains how he perceives the…
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Bangkok Airways soars to new heights with strong growth in 2024
Bangkok Airways President and CEO, Puttipong Prasarttong-Osoth, hopes 2025 will be another great year for business Thailand regional premium carrier, Bangkok Airways, enjoyed a strong year in 2024 as the airline reaped…
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Yucatán sets its sights on the European market at ITB Berlin 2025
ITB Berlin News spoke with Mr Dario Flota, Minister of Tourism of the State of Yucatán, Mexico to find out why travellers are so drawn to the rich Mayan heritage and history…
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Jordan invites travellers to “walk through history”
ITB Berlin News spoke with Hakim Al-Tamimi, Assistant Marketing Director for European Markets & Eco and Adventure Tourism Unit Head for the Jordan Tourism Board, about Jordan’s vast adventure offer on display…
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From ancient civilisations to birdwatching adventures: Central America’s allure at ITB Berlin 2025
ITB Berlin News spoke with Boris Iraheta, General Secretary of the Central America Tourism Agency (CATA), about promoting the Maya World, the pivotal role of indigenous communities, and how Central America is…
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Trip.com Group drives the digital travel revolution with AI-powered experiences
As Trip.com Group reveals in its latest report “Technology Game Changers: Future Trends in Travel and Tourism” carried out with the World Travel & Tourism Council (WTTC), the travel industry is undergoing…
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Costa Rica provides travellers with unforgettable experiences
In an exclusive interview with ITB Berlin News, Costa Rica’s Minister of Tourism, William Rodríguez López, outlines the destination’s emphasis on experiences Beyond its spectacular natural sites, Costa Rica wants to attract…
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The rugged beauty of Latvia’s nature trails on display at ITB Berlin 2025
Featured in the prestigious Lonely Planet Best in Travel 2024 guide, Latvia’s long-distance hiking paths, part of the Baltic Trails, lead travellers across rugged seascapes and verdant forests, offering a singular opportunity…
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A day of innovation, luxury, and big announcements
Good morning everyone! After an incredible first day, ITB Berlin is now in full swing. Walking through the halls yesterday, I could feel the energy, the excitement, and the sense of purpose…