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ITB China 2025: Unique opportunities for meetings and networking
Good morning and welcome to the last day of ITB China 2025!…
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EgyptAir’s next chapter: A focus on China
EgyptAir, the Official Partner Airline of ITB China 2025, is expanding its…
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Spain at ITB China 2025: Slow tourism and hidden gems
ITB China News sat down with María Llinares, Tourism Counsellor at the…
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“It’s about creating mutual understanding”
ITB China News caught up with ENIT President Alessandra Priante as she…
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马耳他发力中国定制游市场 航空扩容激活地中海新体验
随着中国出境游市场向个性化、深度化转型，地中海岛国马耳他正加速布局定制旅游赛道，吸引力持续上升。2024年第三季度以来，中国赴马耳他游客咨询量同比增长逾15%，社交媒体热度显著攀升。 为响应市场需求，多家航空公司加速扩展马耳他航线布局：卡塔尔航空将于2025年7月起重启多哈—马耳他直飞航班（每周四班），阿联酋航空、波兰航空等也同步优化联程中转服务。马耳他旅游局CEO卡洛·米卡列夫表示：“航空网络扩容是我们开拓中国市场的关键一步，预计2026年中国游客将实现大幅增长。” 马耳他旅游局大中华区市场经理武笑龙补充：“我们正打造‘虽小却充满活力’的目的地形象，聚焦慢游、文化体验、航空+邮轮等复合型产品，迎接中国游客探索独特地中海风情。” 展台 C02
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ITB China 2025: Business, discovery and learning ahead
By Lydia Li, Director of ITB China Good morning and welcome to…
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ITB China 2025 opens at a record scale
The 2025 edition of ITB China officially kicked off yesterday at the…
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Corporate expansion abroad brings new opportunities for MICE
According to Li Zhang, President of UCC, despite uncertainties in the global…
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“AI is revolutionising the very core of the travel industry”
As AI reshapes the travel landscape, Alibaba Fliggy CEO Mr Zhuoran Zhuang…
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LATAM Airlines brings South America closer at ITB China
From South America to the United States and Europe, LATAM Airlines is…
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Diriyah: A historic gateway to Saudi Arabia
As Saudi Arabia makes a name for itself in global tourism, Chinese…
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Abu Dhabi welcomes Chinese tourists with culture and iconic attractions
Visa-free entry, a new Disney park and immersive cultural experiences position Abu…
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ITB China 2025: A milestone moment for the travel industry
By Lydia Li, Director of ITB ChinaITB China 项目负责人李佳女士 Good morning and…
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Royal Brunei Airlines relaunches Beijing route and marks 50 years of award-winning service
Celebrating 50 years of achievements, Royal Brunei Airlines is returning to ITB…
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Kyrgyz Republic: Nomadic heritage and natural wonders at the heart of the silk road
The Kyrgyz Republic is making a strong impression at ITB China 2025,…
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Restructuring, innovation and opportunities in the business travel market
The global business travel market is experiencing a new round of innovations…
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Malaysia’s invitation to authentic experiences
At ITB China 2025, Malaysia unveils a bold vision to inspire and…
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Malaysia Airlines: A bridge to Asia and beyond — now closer to China
Malaysia Airlines, the national carrier of Malaysia, is expanding its appeal to…
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Sarawak: A living connection on display at ITB China 2025
Malaysia’s largest state and gateway to Borneo blends ancient rainforests, rich cultural…
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BESarawak: Redefining MICE tourism through legacy impact
Sarawak, located on the Malaysian side of Borneo, is gaining recognition as…
