Visitors have the chance to get some exercise for a good cause during ITB Berlin 2025. At the Netherlands stand, Utrecht Marketing and the Netherlands Board of Tourism & Conventions (NBTC) are inviting people to jump on the stand’s bike at the show. For every kilometre they ride, the NBTC will donate five euros to the UMC Utrecht PREFERABLE-EFFECT study, which shows that breast cancer patients experience a significantly better quality of life through exercise, including cycling.
Every kilometre counts. Utrecht and the NTBC hope to see lots of visitors!
