Hokkaido shines the spotlight on adventure travel
Hokkaido, Japan’s northernmost island, is showcasing its growing appeal as an adventure travel destination at ITB China 2025.
Roughly the size of Austria, the island features seven national parks, including the newly designated Hidakasanmyaku-Erimo-Tokachi National Park (June 2024). Iconic sites such as the Daisetsuzan Mountain Range, Lake Toya, and UNESCO-listed Shiretoko Peninsula underline Hokkaido’s potential for nature-based travel.
Building on this remarkable natural environment, Hokkaido has developed a series of guided adventure tours launched in September 2024. Supervised and accompanied by certified local guides, the tours include experiences such as cycling on Rishiri Island, night tours on the Shakotan Peninsula, winter fat biking near the Taushubetsu “phantom bridge”, and Ainu cultural forest walks in Biratori.
The Hokkaido Government has implemented a dedicated certification system to ensure guide quality and safety, aligning with international standards. Tour operators seeking unique, immersive programs will find in Hokkaido a compelling, year-round offer for today’s experiential travellers.
Stand M29
北海道主打探险旅行，全新体验闪耀ITB China
探访日本极北之境，北海道以全新探险旅行形象亮相2025 ITB China，尽现自然魅力与沉浸式体验。
面积相当于奥地利的北海道，坐拥7座国家公园，包括2024年6月新设的“日高山脉襟裳十胜国家公园”。大雪山、洞爷湖、以及世界自然遗产——知床半岛等标志性景观，共同勾勒出北海道作为自然探险目的地的广阔版图。
借助得天独厚的自然条件，北海道于2024年9月推出一系列导游陪同的深度探险之旅。在本地认证向导的全程陪同下，游客可深入体验利尻岛骑行、积丹半岛夜间探索、胖胎车雪地骑行体验塔乌舒别“幻之桥”冬季奇景，以及平取町阿伊努文化森林徒步等沉浸式活动。
北海道政府建立了专业导游认证体系，全面保障服务品质与安全标准接轨国际。对于追求差异化与沉浸式体验的旅行社而言，北海道提供了一套全年可运营、极具吸引力的探险型产品。
